Develop a brand and product line derived from and abstract theme(s) or idea(s).
For this project, I decided to create a brand that promoted creative collaboration in the office through tools and décor. My inspiration behind this brand rooted from an abstract idea involving kaleidoscopes.
Kaleidoscopes are tools that change our perspective by creating abstract and colorful reflections through tiny broken pieces of plastic and glass. Like Kaleidoscopes, KALOS is business that strives on changing perspectives and inspiring people.
KALOS is dedicated to changing the way corporate communities perceive offices. Offices are usually static and dull in nature. Although we spend almost one third of our days in these settings, we don’t realize how much of an impact our work environment can have on our being. KALOS will bring ‘beauty’ into the workplace and inspire creativity through exclusive designs of office tools and décor.