Some colleagues and I were assigned to design a magazine that appeals to the young professional creative audience of Sacramento. When creating LINK magazine, my group and I researched extensively our competitors and our audience. In doing so we discovered that current local magazines ranged from either too serious of topics to complete sensationalist journalism. LINK is a lifestyle magazine that revolves its stories around the growing creative class of Sacramento. We wanted to provide insight into mom and pop shops as well as local recreation in our area. Our ultimate goal was to proved young professional a closer connection to the city of Sacramento. We present to you LINK Magazine.