Brief: Design a magazine that appeals to the young professional creative audience of Sacramento.
Solution: When creating LINK magazine, my classmates and I researched extensively our competitors and our audience. In doing so we discovered that current magazines ranged from either too serious of topics to complete sensationalist journalism. LINK is a lifestyle magazine that revolves its stories around the growing creative class of Sacramento. We want to provide insight into local mom and pop shops as well as recreation in our area. Our goal is to proved young professional a closer connection to the city of Sacramento.