I was given the task to create a campaign concept for the Sacramento Electronic Music Festival. For this assignment I was inspired by the experimental and mysteriously intriguing sense of electronic music. While brainstorming I described the music to be a “happy nightmare”. Deriving from that idea, I wanted to create a poster that was loud, in your face, and borderline disturbing. I wanted to create a sense of captivated confusion for the audience in which they were unsure as to what the event was but wanted to know more. What better way to grab someones attention than a giant baby head mask? This project created the exact reaction of
what I expected and more.