The Mill at Broadway

The Mill at Broadway is an urban residential community located in the heart of the greater Broadway District in Sacramento, California. The name The Mill is a reference to the developments old lumber mill site. The vision behind the branding was inspired inspired by the rich history of the region combined with a modern and fresh touch. Overall the branding throughout the community and promotional collateral appealed to a range of homebuyers, from young professional millennials to empty nesters and baby boomers.

Identity System
Floor Plans
Social Media Marketing
Sales Center Design
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