Brief: Design a campaign to promote Tom Deluca the Hypnotist show.
Solution: Oxford Dictionary defines the term "hypnosis" as:
1. the induction of a state of consciousness in which a person apparently loses the power of voluntary action and is highly responsive to suggestion or direction
Tom Deluca is a well-known hypnotist known for his country-wide campus hypnotist shows. For this concept I wanted to incorporate the idea of mind control in a bright and exciting way that would appeal to the students of Sacramento State. With the help of my head models/co-workers, I was able to combine the vintage feel of and old-fashioned poster with a touch of a modern twist. I used duotone photographs and created hand-lettered brain type.